Creating a Million Dollar Brand From Scratch (P1) - My Indiacrafts Experience

It is the month of June & around this time I generally take some decisions & do change the path of my life somewhat. But this year is not at all like the year before neither it is like any year since I can remember. This year I am a lot positive & things I have planned is finally moving along especially one project. Last summer was a very big frustration for me & I know how I had to give up my dream Digidocs project. But having said that last year around the month of June & July I have created another business which is finally giving me some spring in my steps. Though it is not yet one year old & it has not become a very big brand yet bIt i am sure within two to three-year I am going to make it the biggest handicraft brand in the country & 10 years down the line I will make it the biggest brand in the world.

The brand I am talking about is none other than INDIACRAFTS (www.india-crafts.in). As i said before it is barely 8 months when we started full-scale operation & by today we have already shipped our products to more than 12 countries & with a customer base of more than 10000. The numbers may not be in millions as of now but the fact Crafts is not a need & still more than 10000 customer is a real achievement. Revenue or Profit may not be in billions but I know we have served more than 10k smiles already & as they say "The Game Has Just Began". Today i would like to share how we achieved all this in a short story.

It all began when i decide to justify Pipili Chandua the respect it deserves in international Level. By the way it is world famous craft & only found in Pipili, Odisha. So i knew from the day one i had a great product only thing required it how to make it a need for people.

We took some decisions that was really important & made us create profit from nothing.

Check Part 2.
Location: Southern United States, USA

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