Creating a Million Dollar Brand From Scratch (P2) - My Indiacrafts Experience

All the great brands in the world like Coca-Cola, Adidas, Facebook, GOOGLE, have always one thing in common i.e. People trusts on them. We thought at that time to create that trust no matter what once someone knows about us or buys any item from us. Once they trust you they start to like you & slowly they start to love you. So as mentioned in the previous part we took some hard & creative decisions.

These are the following Steps how we have created this Brand "INDIACRAFTS"

1) Choose the Right & Non-Branded Product

2) Choose a Familiar Name for your brand & it should be an exclusive one. *

3) Your product should be in the need Catagory not in the Luxury Catagory

4) If you are choosing some product in the Luxury then also make sure to add a need category product

5) Also, register the product in the National & International Marketplaces.

6) Don't just deliver the product, deliver experience with a story

7) Continuously increase the product category under the same brand name

8) Put the customer first & track their experience by yourselves all the time by call, mail or whats app.

9) Try to be the No.1 Seller in your category within 1 year of the launch of your product

10) Create the Flywheel Effect with your Business & Brand.

If you don't what is flywheel effect in Business then check the next article.

So there is a very narrow window for getting success or creating the brand. You have to really understand the points & within that, you have to work, if you miss the window then it will be difficult.

That's why they say "The line between success & failure is paper thin".

Source - www.india-crafts.in

*Note - We have made a huge mistake here in terms of choosing the right website & name, We are still working for it to rectify & get the lead.