Indiacrafts

First time i have heard about it while i was watching a video regarding how Amazon works & the concept really touched me. I thought it is the way modern business should work considering all the uncertainity looming large all around the world. go through it, you will find it very useful. What is it? “The Flywheel” is a very useful analogy for implementing business strategy created by Jim Collins. It describes how driving a new strategy is like getting a huge flywheel into motion. Initially, there is no movement – many people think that the strategy is absurd – it is almost impossible to imagine the flywheel at speed. With great exertion of will, the CEO is able to deliver some results that get the flywheel moving. They appear small and trivial initially, but create the credibility to move to more ambitious results. As more and more results accumulate, more and more people throw their weight behind the wheel and the momentum of the flywheel builds and builds. THE FLYWHEEL CON

All the great brands in the world like Coca-Cola, Adidas, Facebook, GOOGLE, have always one thing in common i.e. People trusts on them. We thought at that time to create that trust no matter what once someone knows about us or buys any item from us. Once they trust you they start to like you & slowly they start to love you. So as mentioned in the previous part we took some hard & creative decisions. These are the following Steps how we have created this Brand " INDIACRAFTS " 1) Choose the Right & Non-Branded Product 2) Choose a Familiar Name for your brand & it should be an exclusive one. * 3) Your product should be in the need Catagory not in the Luxury Catagory 4) If you are choosing some product in the Luxury then also make sure to add a need category product 5) Also, register the product in the National & International Marketplaces. 6) Don't just deliver the product, deliver experience with a story 7) Continuously

It is the month of June & around this time I generally take some decisions & do change the path of my life somewhat. But this year is not at all like the year before neither it is like any year since I can remember. This year I am a lot positive & things I have planned is finally moving along especially one project. Last summer was a very big frustration for me & I know how I had to give up my dream Digidocs project. But having said that last year around the month of June & July  I have created another business which is finally giving me some spring in my steps. Though it is not yet one year old & it has not become a very big brand yet bIt i am sure within two to three-year I am going to make it the biggest handicraft brand in the country & 10 years down the line I will make it the biggest brand in the world. The brand I am talking about is none other than INDIACRAFTS ( www.india-crafts.in ). As i said before it is barely 8 months when we started full

Pipili is famous in all over the world for its Handicraft works & here is 10 adorable product you would buy immediately if you know the rich history & heritage of it.  1) Pipili Chandua .  One of the most iconic piece of Handmade Work you will ever find for your Home Decor. The History of Chandua goes way back to 12th Century. Since then generation after generation are carrying the tradition forward. You also can easily find it in Lord Jagannath's Cart in World Famous Cart Festival. 2) Straw Art . You Have to See this Wall Photo to believe it.  This art is so collectible people from all over the world collect it. This Wall photos are hand made & made up of Straw only. Generally takes more than 10 days to make a single Art. See the Collection  here. 3) Dhokra Art .  Dhokra  is non–ferrous metal casting using the  lost-wax casting  technique. This sort of metal casting has been used in India for over 4,000 years and is still used. One of the earliest known l